Corporate
Our Logo
The Choice E-Logistics logo is a combination mark that functions as both a wordmark and an icon. Our logo represents the core values we want to communicate to our customers: Precision, Reliability, Professionalism, Vitality and Innovation.
Unlike traditional supply-chain companies, we must quickly and flawlessly fulfill complex, high volume orders while continuously adapting to changes in market trends and behavior. We believe the values represented in our logo are an integral part of the service we provide our customers.
The spearhead and italicized logo represents relentless commitment, speed, productivity, and forward thinking. Deep blue represents knowledge, trust, reliability, and precision. Yellow represents intelligence, vitality, and creativity.